capabilities
video solutions from concept to customer.
we're your strategists,
your creative team,
& your partner.
creative
process.
For a successful marketing campaign there are 4 pillars that need covering.
No single individual has complete mastery of all of these facets. It takes a team.
Each pillar requires a dedicated subject matter expert or the expertise of a strategic partner to create the greatest chance of success.
What will this campaign accomplish that significantly moves your business forward?
Picking an agency that understands your industry and more importantly how to sell in your industry is what you need. They’ll quickly see your needs, future pitfalls, and opportunities.
Not all consultants are created equal so ask the right questions.
There are no major certifications or regulations in our industry, past performance is the best benchmark to work off of.
We'll help you understand your campaign goals, metrics, and organize you for success.
What will this new communication look like?
“Art” in marketing is only effective if it creates relevancy between your product and the end potential buyer.
The important job of this expert is to make your communication idea a real sharable and viewable thing.
If a prospect can "see" your idea and it's benefits, good things happen.
Ask yourself, is what I'm seeing and hearing memorable. That's your creators job, coming up with ideas that stick beyond first view.
Our team will storyboard, design, and refine your concept, giving your idea it's best shot at getting views and becoming memorable.
Who is going to make sure the campaign is managed from start to finish?
Having a dedicated point person who can manage all of the above experts is critical. They will act as a translator and disciplinarian to each party.
They'll make sure the teams are hitting deadlines, managing budgets, and provide concise feedback to each consultant and team lead.
Make sure this person is a true project manager and not a broker or sales rep that is upselling more creative endeavors.
Our team will manage, produce, and provide weekly reports on your projects milestones and successes, keeping everything on track and budget.
How and where will potentials see and engage with your content?
Getting your creative in front of viewers is pay to play, most of the time. Going viral is the IPO of the marketing world. It’s rare.
Having a consultant who knows the wide amount of channels, how to best implement paid campaigns, and how to negotiate for the best rates will help eliminate ad waste and lead to better return on investment.
There are many who claim to know how to implement paid ad campaigns effectively.
The best way to find a partner is to ask for past performance results, references, and their methodology of testing and optimizing each period.
Our experts will deploy, analyze, and optimize your pay per click and ad spend campaigns each week. You focus on your product while we deliver new leads.
